Evereve Returns to St Pauls Grand Avenue What the New Flagship Means for the Neighborhood
From Victoria Crossing to 870 Grand A Street Level Move
St Pauls Grand Avenue has a new reason to feel good about its retail future Evereve the Edina based womens fashion chain announced this week that it is returning to the neighborhood with a new flagship store at 870 Grand Avenue the former home of Pottery Barn at Grand Place Mall
The timing is notable Evereve closed its longtime Grand Avenue location at Victoria Crossing West Mall earlier this year ending a run that stretched back to 2004 The companys lease was expiring and rather than renew Evereve chose to find a better fit just across the street
A Right Sized Space for a Flagship Feel
The former Pottery Barn occupied 8000 square feet Evereves new space has been reduced to 6000 square feet a footprint co founder and co CEO Michael Tamte found more workable Construction is set to begin this summer with Evereve targeting an opening before the holiday shopping season The store will offer the brands signature one on one styling services alongside apparel from 150 brands including Evereves own label
What This Means for Grand Avenue and Twin Cities Real Estate
Grand Avenue has absorbed some real losses in its retail lineup over the past several years J Crew Lululemon and Anthropologie have all departed the corridor Every departure raises a question about what replaces them and whether the street can hold its identity as a premier Twin Cities shopping destination
Evereves return is a meaningful counter to that trend A brand that left a street choosing to come right back in a smaller and more deliberate footprint is a vote of confidence in the neighborhoods staying power Tamte was direct in the announcement describing Grand Avenue as one of the strongest retail destinations in the city
For Twin Cities residents who own homes near Grand Avenue or are considering buying in the area this kind of retail momentum is worth paying attention to Commercial vitality and neighborhood desirability are closely linked in the Twin Cities market A street that can attract and retain quality retailers tends to support residential values over time
Thinking about buying or selling in the Twin Cities Lets talk Text Darin Bjerknes at 612 702 5126 or DM on Instagram @darintheminnesotan
