How the University of Minnesota Chose Maroon and Gold
The Hidden Origin Behind Minnesota’s Colors
For decades, people across Minnesota have passed along a popular explanation for the University of Minnesota’s maroon and gold. The theory goes that the colors came from the Mississippi River gorge near campus. Each fall, the oak and maple trees turn rich shades of maroon and gold, creating a seasonal backdrop that seems perfect for a university identity. But while the story fits Minnesota’s landscape, it isn’t supported by any historical documentation.
A Star Tribune “Curious Minnesota” question prompted a closer look at the origin of the U’s colors, and the truth is far more understated than most would expect. In the late 1870s, the university needed ribbons to tie its diploma parchments. William Watts Folwell, the U’s first president, recalled the moment clearly when interviewed decades later. Rather than form a committee or hold a vote, he simply asked Augusta Norwood Smith, an English instructor, to choose a set of ribbon colors she thought looked good.
The Role of Augusta Norwood Smith
Smith selected maroon and gold. Her choice made an immediate impression. The colors appeared on diplomas again the following year, then again after that. Before long, the university used the colors on events, banners, and materials across campus. What started as a practical task quietly evolved into the visual identity of one of Minnesota’s most recognizable institutions.
Smith played an important role at the university. She taught English and served as a preceptress, an early administrative position supporting women students. Despite this influence, she didn’t receive much public credit when she was dismissed by the Board of Regents in 1879. Only later did Folwell emphasize that she deserved recognition for choosing the university’s colors.
Why the Story Matters to Minnesotans
Maroon and gold are deeply woven into Minnesota culture. From Gopher sports to campus traditions, the colors symbolize community pride and statewide heritage. Knowing that this identity began with a simple moment of personal taste gives the story a uniquely Minnesotan feel. Many Big Ten schools debated their colors for years. Minnesota arrived at ours through a quiet decision that stood the test of time.
Understanding these origins adds new depth to familiar symbols. For Minnesotans, it’s another reminder of how history is often shaped by unexpected people and moments.
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