St. Thomas Expands Beer Sales at Lee & Penny Anderson Arena in St. Paul
The University of St. Thomas is making a strategic adjustment at its new Lee & Penny Anderson Arena in St. Paul. Beginning this week, beer and seltzers will be sold throughout the entire arena rather than being limited to premium seating areas.
The move comes near the end of the arena’s first year of operation and could influence attendance for Tommies hockey and basketball games.
Attendance Has Been Strong, But Not Full
Lee & Penny Anderson Arena opened this season as part of St. Thomas’ continued Division I transition. The $175 million facility seats just over 5,500 for hockey and slightly fewer for basketball.
There have been impressive turnout moments.
More than 5,300 fans attended the men’s basketball rivalry game against St. John’s. The first men’s hockey game in October drew more than 4,300.
However, recent games have drawn between 2,600 and 2,800 fans. That is respectable. It is not capacity.
Both the men’s hockey team in the CCHA and the men’s basketball team in the Summit League currently sit in second place in their conferences, so competitive performance is not the issue.
Why Expanded Alcohol Sales Could Matter
Alcohol sales can increase per-capita spending and improve the overall fan experience. Many Division I programs across Minnesota and the Twin Cities already offer full-arena alcohol service.
By expanding availability, St. Thomas may be aiming to:
• Increase game-day revenue
• Attract more casual fans
• Enhance the arena atmosphere
• Compete with other local sports entertainment options
With key games coming up against Augustana and North Dakota State, the timing is intentional.
Impact on St. Paul and the East Metro
The arena is located in St. Paul and draws fans from across the east metro, including Woodbury, Cottage Grove, and Stillwater. A consistently full venue strengthens the area’s sports and entertainment footprint.
For homeowners and prospective buyers, vibrant college athletics can influence neighborhood activity, local business traffic, and overall community perception.
If St. Thomas can consistently pack Lee & Penny Anderson Arena, it reinforces St. Paul’s position as a growing sports hub within the Twin Cities.
Curious how development, sports, and lifestyle trends are shaping the east metro housing market? Reach out anytime.
