Skims by Kim Kardashian Opening Mall of America Store
Kim Kardashian’s viral shapewear and loungewear brand Skims is making its Minnesota debut at Mall of America. The brand confirmed it will open a store later this year at 112 West Market, marking its first location in the state.
From Online to Viral Success
Launched in 2019 by Kim Kardashian and co-founders Emma and Jens Grede, Skims started as an online-only brand. Within months, it was picked up by Nordstrom and quickly became a household name thanks to Kardashian’s influence and a strong focus on inclusivity. The brand’s slogan, “solutions for every body,” reflects its wide sizing range from XXS to 5XL. Today, Skims has over 1.5 million followers and 26 million likes on TikTok, cementing its spot in pop culture.
Mall of America’s Trendy Lineup
The opening is part of Mall of America’s push to bring in buzzworthy, global, and viral names. MOA has recently announced additions like international retailer Primark, Chinese collectible shop Pop Mart, and food newcomers OG Zaza and Mogouyan Hand-Pulled Noodles. The addition of Skims puts MOA squarely in the center of retail and cultural trends, giving Minnesota shoppers access to brands they’d otherwise only find online or in major coastal cities.
Why It Matters
For Minnesota shoppers, this means easier access to one of the world’s fastest-growing shapewear brands. For Mall of America, it’s another sign of how the megamall continues to evolve and adapt to shifting retail trends, pulling in names that drive excitement and foot traffic.
Would you shop at a Skims store in person, or do you prefer to stick with online ordering? Either way, it’s clear that Skims is about to become a staple shopping destination in the Twin Cities.
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