Rudy Gobert Invests in Parcelle Organics as Minneapolis Clean-Eating Café Expands to Three New Locations
The Twin Cities food scene just got a recognizable new face in the investor column.
Rudy Gobert, the Minnesota Timberwolves' 7-foot-1 center, has officially come on as a partner and collaborator at Parcelle Organics, a Minneapolis clean-eating café that is now expanding with three new locations across the metro.
The news was announced this week in a social media post from Parcelle, where Gobert is seen touring upcoming locations and talking about his relationship with the brand's founder.
How Gobert Got Involved
Gobert says he connected with Parcelle founder Kamal Mohamed about a year ago through his personal chef and has been a regular customer at the original location since.
Mohamed told the Star Tribune that Gobert’s interest in supporting small businesses, combined with a genuine connection to the food and the brand’s clean-eating mission, made the partnership a natural fit.
The size of the investment was not disclosed.
Three New Twin Cities Locations on the Way
Parcelle’s original café at 233 East Hennepin Ave. in Minneapolis opened in January 2024 and has been building a following with a breakfast and lunch menu that includes:
- Burritos
- Avocado toast
- Paninis
- Salads
The brand positions itself as a clean-eating café focused on whole, quality ingredients.
Now the expansion is accelerating:
- A downtown Minneapolis location inside LaSalle Plaza is expected to open in May
- A smaller 800-square-foot space near the Wayzata waterfront is planned for June
- A North Loop location will open later in 2026 at 210 North First Street, the former home of Cooks and Bellcour
The Man Behind Parcelle
Kamal Mohamed is not a newcomer to the Twin Cities restaurant scene.
He also operates:
- PaperBoy, a popular skyway sandwich shop
- Nashville Coop, a chicken sandwich concept he co-founded with his brother Arif
Nashville Coop launched as a food truck in 2020 and now has its own brick-and-mortar presence in Northeast Minneapolis.
Mohamed has built a growing portfolio of food concepts with distinct identities, and Parcelle appears to be the one he is betting the most on right now.
What This Means for the Twin Cities
When a local brand backed by an NBA athlete starts adding locations across the metro — including in a high-demand waterfront market like Wayzata and a high foot-traffic area like downtown Minneapolis — it signals broader confidence in both the urban and suburban Twin Cities market.
Neighborhoods with thriving restaurant scenes tend to attract:
- Buyers
- Renters
- Walkability-focused lifestyles
These amenity-rich environments are a major driver of long-term demand.
Whether you're a foodie keeping tabs on where to eat or a buyer thinking about which neighborhood fits your lifestyle, the growth of local concepts like Parcelle is worth watching.
Thinking about buying or selling in the Twin Cities? Let's talk.
Text Darin Bjerknes at 612-702-5126 or DM on Instagram @darintheminnesotan.
