Love Your Melon Returns with Seasonal Store at Mall of America
Minnesota’s own Love Your Melon—now officially rebranded as LYM—is making a big comeback this fall with a brand-new seasonal storefront at Mall of America.
A Seasonal Store with a Twist
Opening in mid-October and running through March, the 8,500-square-foot space will offer more than 1,000 products. Beyond their famous Essentials and Classics beanies, shoppers can expect new collections of apparel, lifestyle items, home décor, and holiday merchandise.
The Build Your Own Beanie Studio
The highlight of the store is the Build Your Own Beanie Studio. Taking a playful cue from Build-a-Bear, visitors can customize their hats with pom-poms, patches, and other accessories. It’s an interactive shopping experience perfect for families, holiday gifts, and anyone looking for a unique, personalized winter staple.
Giving Back with Every Purchase
Since its start in 2013, Love Your Melon has always stood for more than just fashion. Its mission is to support children battling cancer—and that hasn’t changed. For every beanie sold in person or online, one is donated to a child with cancer. In addition, 15% of proceeds from non-beanie items go to pediatric cancer programs, including partnerships with organizations like M Health Fairview Masonic Children’s Hospital. To date, LYM has donated more than $10 million.
Where to Find the Store
The pop-up will be located on Level 1 in the southeast court of Mall of America, making it a convenient stop for holiday shoppers and anyone looking for Minnesota-made gifts with purpose.
If you’re planning your holiday shopping or just need a new winter accessory, this is a can’t-miss stop. Not only will you get a high-quality beanie or cozy gear, but you’ll also be making a difference in the lives of children and families facing cancer.
Whether you’re in Woodbury, Minneapolis, or beyond, this seasonal LYM store is one more reason why the Twin Cities continues to shine as a hub for shopping, giving, and community spirit.
If you’re looking for homes near Mall of America or across the Twin Cities east metro, I’d love to help. Let’s connect today.
